Customer experience

The carriers that use data and customer feedback to improve their products, as opposed to developing an awesome onboarding process or pricing scheme, will delight consumers today and will be ready to take on the challenges of tomorrow.

Life insurers tend to have bigger teams for CX than P&C, Novarica also found.

The data types that firms perceive as adding the most value to the business include pre-fill data from third-party vendors, images from cameras and smartphones, PDFs of all sorts of data, and customer segmentation.

People buy insurance for peace of mind, and there are steps insurers can take to help further ease customers’ minds during this difficult time.

Failure to pay attention to accessibility can have several negative ramifications.

Wondering if my experience filing a claim will draw the right conclusions.

How much do we really understand about users’ motivations to use digital products for improving health?

Property and casualty insurance companies improve in digital service after significant investment in direct-to-consumer websites and mobile design.

When building a successful digital marketing strategy, several guidelines should be kept in mind.