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American Family Insurance has several initiatives around big data, including programs for more intensive testing and efforts to leverage unstructured data from claims notes, says Justin Cruz, strategic data and analytics VP.

The Nationwide Center for Advanced Customer Insights (NCACI), at Ohio State University gives students in advanced degree programs the ability to work with real-world data.

Business owners demand faster service, and that's where big data comes in, says Gina Papush, chief data and analytics officer.

Zurich sees predictive analytics as a critical capability and has been accelerating investments in the technology.

Allstate has always had a lot of data, but chief data officer Floyd Yager says the company now is using big data to be more customer-centric.

Among its many data-oriented initiatives, CNA is applying big data technology to workers compensation claims and adjusters' notes.

The insurer is using more public data to improve underwriting results and decrease the number of questions the insurer has to ask consumers to underwrite them.

Read how and why insurers are taking the lead in mastering big data and analytics with INN's roster of 10 leading carriers across lines of business.

Insurers are in a great position to lead in getting real business results from big data and analytics investments, as these 10 carriers demonstrate.

The life insurer is taking the lead on leveraging wearables to improve the onboarding experience. "The ability of this data, and predictive modeling, to offer the client a more streamlined and more personalized underwriting process, is crucial," says Brooks Tingle, SVP of insurance marketing and strategy.