New executives at Ethos, At-Bay, more.

As this booming market evolves, the value of innovation by insurtech startups is becoming clear. These companies drive change by meeting customer demands, as consumers increasingly demand insurance is delivered in a way that suits them – digital services that are quick and easy to use.

Plus news from Cambridge Mobile Telematics on Idaho approval.

The pandemic rollercoaster continues to rattle the insurance industry as we ride into 2022. One of the bright spots for our industry was the acceleration of technological innovation. All the uncertainty and changing consumer habits are fueling substantial changes in how insurance is marketed and sold by independent agencies.

Technology investment is showing no signs of slowing down, M&A continues at a torrid pace and the composition of the independent channel is shifting with generational changes. One thing remains certain: the independent channel has a lot to look forward to in the coming year.

Born out of the insurtech MDGo, Sensa focuses on transmitting only crucial accident data for claims.

The coverage is available for dogs and cats and includes diagnostic, procedural and other medical needs. Massachusetts is the 37th state where Lemonade offers pet insurance in the U.S.