Insurers are engaged in an industry-wide effort to more effectively engage with customers, exploit information and analytics and manage risk, according to “Top Issues: The Insurance Industry in 2013,” from PwC, an annual report on opportunities and challenges for insurers. Insurance industry leaders, PwC said, are concentrating on ways to improve data collection and analysis, as well as claims, billing and other operational areas.

"All of these initiatives have a common goal of increasing efficiency and growing the business," said Jamie Yoder, PwC’s U.S. Insurance Advisory Practice co-leader. "These developments will touch every part of an insurer's business – from risk management to product development to customer service."

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