Improved technology and training are key to unlocking the potential for insurance sales through financial institutions, according to a newly released study.

“Changes in Reg E (the Electronic Fund Transfer Act) have led to lots more sales of insurance,” says Carmen Effron, president of C F Effron Co. LLC, and the author of The 2011 Bridging the Cultural Divide Study. “Now is the time to make bank programs really dynamite.”

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access