Success in designing Web self-service capabilities does not subscribe to a "build it they will come" philosophy. The business sponsoring the Web site must first conduct diligent research to determine the specific blueprint of what Web features will be regularly accessed.BlueCross BlueShield of South Carolina was one of the first health providers in the nation to offer its members, doctors, hospitals and other health care professionals a large array of self-service transactional capabilities with real-time access to mission-critical information.
The group set the stage for this progressive Web expansion program with a first-generation Web site launched in 1999. In September 2001 the Columbia, S.C.-based provider greatly expanded the property at www.SouthCarolinaBlues.com to include content such as a doctor and hospital finder, wellness and discount information, pharmacy benefits, glossaries, frequently asked questions and various access to forms.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access