We've all heard the old analogy of "trying to change the tires while the car is moving." As if that wasn't difficult enough, imagine trying to do that during a NASCAR race - for all the vehicles on the track. The insurance industry equivalent of this might be found in trying to keep commercial lines systems current and maintaining regulatory compliance.

Making it even more complex, add the goal of achieving and maintaining competitive advantage through product differentiation. Carriers typically add, deviate or extend bureau content to create proprietary or marketable products.

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