With independent agents as its sole distribution channel, Selective Insurance is banking on the Internet and its agency force to distinguish itself from competitors.Gregory Murphy hasn't been CEO of Selective Insurance Group Inc. for very long, but that hasn't stopped him from developing a clear focus for and understanding of what IT direction the company needs to take.

The 44-year-old executive was named CEO in May 1999 of the Branchville, N.J.-based insurance holding company and became chairman in March of this year. He has been president since 1997.

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