Hartford, Conn. - Health insurance provider Aetna is enhancing its health transparency initiatives to help consumers make more informed health care decisions based on the actual costs of care and the clinical quality and efficiency of physicians. Effective August 18, Aetna will provide online access to physician-specific cost, clinical quality and efficiency information in select markets, including:

With these new enhancements, clinical quality and efficiency information will be available for more than 14,800 specialist physicians and specific pricing will be available for more than 70,000 physicians. "While purchasing health care is a much different decision than buying a house or a car, we firmly believe that consumers should ultimately have access to exactly what they're demandin --the same kind of objective cost and quality information that is readily available when making other significant purchases," says Aetna CEO and President Ronald A. Williams. "However, in most instances, consumers have no way of determining what a procedure will cost until they receive the bill.

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