Kenya, East Africa — Kenya Orient Insurance Ltd. (KOIL) launched personal insurance coverage available via short messaging service (SMS). Safari Bima is a 24-hour personal accident coverage that is subscribed through an SMS service via cell phones charged at 30 shillings (U.S.$.40) a day, and entitles one to a cover of 100,000 shillings (U.S.$1,366) for injuries sustained in any accident within 24 hours of payment.

To access the product, users send an SMS with qualification information: identification number, mobile phone number and name of the beneficiary to KOIL. Users get a reply SMS with confirmation of the coverage. A message also will be sent to the beneficiary’s mobile number notifying them of their selection as a beneficiary.

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