The Professional Insurance Association released its 2011 edition of the Agency Marketing Guide, the association reports. The guide provides information on how agents can market their services using the Internet, as well as guidance for agents who want their agencies to be better positioned on search engines such as Google.
The Agency Marketing Guide includes information on how agents can more effectively use mobile devices, cultivate leads and build their brand by providing policyholders and prospects with useful content. There are more than 20 articles in the guide designed to provide marketing advice from insurance industry experts and other gurus.
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