Insurance agents and brokers may yet be able to take advantage of the changing economic landscape. Despite regular reports of impending doom by the media, Kenneth Auerbach, principal of E&K Agency and president of the National Association of Professional Insurance Agents (PIA), contends there are several factors working in favor of independent agents and brokers.

“It’s a personal service business,” Auerbach said at American Insurance Marketing & Sales (AIMS) Society’s 22nd Annual Pro-to-Pro conference in Nashville. “Customers will increasingly demand more value, better choices and more personalized services. Business relationships are built on trust—in short, everything that differentiates us from our competitors.”

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