Baltimore - Carriers considering new agents pay close attention to how much experience, data and information the agent provides in its pitch, says a major provider of commercial insurance, reinsurance and risk management services.

Lois Massa, programs leader at GE Insurance Solutions, Richmond, Va., told agent and broker attendees at the Target Markets Program Administrators Association midyear meeting that, along with an in-force program with its associated history and experience data, agents need to know how to market themselves even if they are building their insurance program from scratch. The Target Markets Program Administrators Association, Wilmington, Del., is an industry association that supports agents in their business endeavors.

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