Eat less, lose weight. Contact your agent regularly, expect more profitable business. That seems to be the message from results of an inaugural study conducted by J.D. Power and Associates that measures the satisfaction of independent insurance agents and agency staff with the personal property/casualty insurance companies they represent. Agent satisfaction was examined across six factors. In order of importance, they are: key carrier contacts (32%), policy offering (23%), claims (16%), technology (13%), price (10%) and compensation (5%).

Ensuring that efficient, courteous and knowledgeable contacts are available, along with the ability for an insurer to offer various types of insurance policies that meet diverse customer needs, had a particularly strong impact on overall agent satisfaction with insurance companies, according to the 2009 Insurance Agency Satisfaction Study, which was released today.

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