New York — American International Group Inc. will remove “AIG” from the name of a U.S. auto unit, as well as cut 6.6% of jobs there to improve chances of finding a buyer for the operation.

AIG will start calling its aigdirect.com business 21st Century Insurance in January, reverting to the brand of a California-based car insurer acquired last year, says Nicholas Ashooh, a spokesman for AIG. The company also will close offices in 12 cities, AIG said in an Oct. 21 letter to workers. The unit had about 5,500 employees as of September 2007.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access