Atlanta — Air2Web, a mobile marketing firm that connects consumers with brands via their mobile devices, has launched a new suite of mobile marketing resources designed for the insurance industry. Over recent months, Atlanta-based Air2Web has restructured its sales and marketing divisions to stay ahead of the growth in several vertical markets, including insurance and financial services.
Air2Web, which counts The Weather Channel, Proctor & Gamble, Starbucks, Traffic.com, AT&T and UPS as its customers, is selecting key industry partners who bring specific knowledge and expertise to these vertical markets. One such partner, management consulting firm Global Solutions Group, Broussard, La., brings more than 10 years of marketing and consulting expertise to insurance and financial service companies.
Air2Web and insurance industry experts have been working to identify specific processes that can be most improved by implementing mobile marketing solutions. Focus groups have identified three key areas:
• Promotions – introduce new product offerings or create mobile versions of existing marketing campaigns
• Service – bring immediacy to customer service via claims alerts or policy changes and updates
• Transactions – authorize payments or boost customer loyalty by offering ring tones and wallpapers
“When clients need the services of their insurance company and/or agent, they want immediate and dedicated attention. Mobile devices provide that immediacy to substantially reduce claims cycle times and increase overall customer service,” says Don Wallace, CEO of Global Solutions Group. “We are excited about this partnership and the opportunity to leverage Global’s insurance industry specific knowledge with Air2Web’s mobile solutions.”
“More than 80% of adults carry mobile phones today,” says Bill Jones, president of Air2Web. “We are not surprised at all that insurance, one of the most service-intense industries in the world, sees the mobile channel as a key strategic addition to existing marketing plans. Mobile marketing supplements an insurance company’s existing phone and e-mail systems to provide a ubiquitous communications system. No matter where a client is, the insurance company will be able to send and receive important updates and critical information.”
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