Allstate Insurance Co. sees a trend of more Web-savvy customers who want options when it comes to interacting with service providers. And the insurer plans to give them just that. Next Gen Self-Service, Allstate’s new launch, expands online tools that enable customers and agents to access information and perform claims tasks over the Internet 24 hours a day.

The insurer says the number of customers taking advantage of its existing online self-service options is growing steadily; for example, customers checking their claim status online jumped 72% from 2007 to 2008.

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