Consumer Watchdog issued a press release earlier this week, stating “Allstate Insurance has agreed to stop selling its aggressively marketed ‘Your Choice Auto’ (YCA) insurance program in California, in response to a challenge brought by the nonprofit Consumer Watchdog.” However, Bill Mellander, spokesperson for Allstate, tells INN the insurer made the strategic decision on its own to cease the program.

Effective Jan. 1, 2011, Allstate stopped offering the Your Choice coverage to new customers in California. Existing Your Choice customers will be transitioned to another product as their renewals arrive.

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