Allstate announced the launch of Tag In, its latest mobile messaging smartphone app for iPhone, Android and Blackberry users.

The app is designed to enable users to stay connected with family, friends or colleagues with a quick message and GPS location without using multiple applications, or exposing personal information and location to a broad audience.  

"Allstate has clear goals for our mobile offerings: deliver services and tools that consumers value in ways that are consistent with who we are and what we stand for," says Bob Wasserman, VP of e-Business for Allstate. "People want to stay connected, but they're also concerned about protecting their privacy. Designed with families in mind, Tag In combines convenient social networking, location features and user control of who sees personal information. It's quicker than texting and more private than Facebook or Foursquare."

Tag In offers the following features:

    •    Quick Messages — Users can send repeatedly send a stored series of messages

    •    GPS Functionality — Users can send their current location to family, friends and colleagues at the touch of a few buttons

    •    Messages Just like a Text — Users can receive messages without opening the app. Tag In alerts pop up directly on a mobile home screen as a text.

    •    Group Contact List — Users can send the same message to multiple people with "My Groups." They can create a set of contacts and connect with them all in just four touches.

    •    Mobile Phone Compatibility — Users' contacts don't need a smartphone or the app itself to receive Tag In messages

Tag In is compatible with iPhone devices using the iOS4 operating system and newer; Android devices using the 2.0.1 operating system and newer; and most BlackBerry devices using the 4.5 operating system and newer, Allstate says.

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