American Family Insurance is partnering with SessionM and Mindshare to expand on its effort to increase awareness and consideration. The campaign will leverage integrated mobile video and game-based ad experiences across SessionM's network.

American Family says its focus is on extending its reach to mobile consumers by working with publishers, like Demand Media, The Weather Channel and Crackle, to reward consumers with in-app points that can be redeemed for gift cards or contest entries. Additionally, consumers will be able to convert their points to charitable donations. American Family is encouraging users to donate to Habitat for Humanity http://www.habitat.org and is matching all donations made through the platform.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access