Additional self-service functionality is planned for the company’s website during the next two years, to respond to consumer preference for more flexibility in business choices with their insurance providers, according to Joe David, VP of marketing, American Modern.
“Our research shows that our customers are already handling a wide variety of service needs online in financial and non-financial industries and that their preference for electronic service is steadily on the rise,” says David. “In addition to addressing their need for convenience, Online Services will also appeal to customers who want to support the conservation of natural resources because it is a paperless way to manage their insurance transactions.”
Online Services is an opt-in service, says AMIG, which means policyholders will need to register at the company’s website in order to gain access to their documents.
