American National Insurance Embraces Mobile Strategy

To provide its agents with access to real-time searches on existing policies, legal requirements and policy details and help assisting current customers and signing on new clients on the fly, American National Insurance Company (ANICO) has embraced a BYOD program with the assistance of Streebo.

With several thousand sales agents on the road, ANICO agents were losing valuable time with clients by having to return to the office to process paperwork or contact the field or home office to obtain information on existing clients, according to Streebo. Now, through a mobile app created by the mobility and multi-device solution provider, ANICO sales agents are able to reach new customers using a mobile app that provides access to all client information from any mobile device, including iPhones, iPads, Blackberry and Android devices.

Streebo created the mobile app using IBM Web Experience software, which is designed to provide fast access to enterprise-ready, standards-based, social applications. The ANICO mobile application went from concept to production in eight weeks, and because of this accelerated deployment, the ANICO IT and business teams are seeing considerable costs savings, according to Streebo. The application was built on an extensible framework to enable ANICO to quickly and easily add additional platforms without rewriting code. All company information is accessible via ANICO's secure extranet, built on IBM WebSphere Portal, according to Streebo.

"Working with IBM and Streebo, our agents are now more informed than ever and are engaging with customers at deeper, more personalized levels," said Deanna Walton, AVP Field Systems at American National Insurance Company. "We have had an agent portal for many years, and we knew that a mobile application for accessing policy information was critical in order for us to meet agent demand and stay competitive in the market. In fact, interest in the mobile app from our sales team was impressive, as on the first day of deployment, 100 agents signed up."

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