Consumer-directed, or health savings account (HSA)-style plans are becoming increasingly popular, a new survey finds. The study, conducted by Washington-based health insurance association America's Health Insurance Plans (AHIP), says the number of Americans covered under the high-deductible plans increased 31% since last year.

The census found since January of last year, approximately 1.9 million Americans opted for a HSA, bringing the total to some 8 million Americans. Interestingly, while "self-directed" plans are thought to appeal primarily to younger, technologically savvy participants, the study found that greatest percentage of enrollees were between the ages of 50 and 59.

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