Analytics teams must be based in business and ready for “chaos” as an agile response to the ongoing shift in sources and certainty of business data, according to a presentation by International Institute for Analytics faculty member Mike Lampa.

Lampa, who is also a managing partner at data management consultancy Archipelago Information Strategies, presented strategies for the shifting analytics landscape Wednesday in a presentation entitled “Support Your Local HiPPO: Analytics for Better Business Outcomes.”

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