Anthem Blue Cross and Blue Shield has introduced online hospital quality comparison tools and medical treatment decision-support information for its members. The interactive capabilities, available at www.anthem.com through Subimo's Healthcare Advisor, provide access to specific performance data about hospitals and guidance about treatment options. The Healthcare Advisor, from Chicago-based Subimo LLC, integrates information from a variety of sources such as the Leapfrog Group, American Hospital Association/Health Forum, the Centers for Medicare & Medicaid, and state and local sources.
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