Anthem Blue Cross and Blue Shield in Wisconsin has decided to climb into the interactive social cyber-community space in a big way. The company is offering members of all ages the opportunity to interact via social networking and media tools such as Facebook, Twitter and YouTube. The marketing move solidifies the health carrier’s ability to provide information across a variety of mediums as well as remain engaged and responsive to its members, the company says.

"At Anthem Blue Cross and Blue Shield, we understand that more teens, adults and even seniors are logging online to tweet, network or blog about their daily activities, likes and dislikes, among other things," said Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin. "Tools such as Twitter and Facebook provide an additional means of communicating with our members and all consumers in the communities we serve in a way that's convenient and of interest for them."

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