Aplifi Expands PolicyBox for Entry Into P&C Market

Aplifi (formerly Blue Frog Solutions), a provider of life and annuity order management, client management and marketing solutions for the insurance and financial sectors, expanded its PolicyBox Platform and launched into the property/casualty marketplace. PolicyBox is a patent-pending electronic policy and document delivery system for the insurance and finance industries. The Web-based system is designed to enable each level of the distribution channel—carriers, general agencies, broker/dealers, banks and producers—to offer its own branding and marketing appeal to its downstream customers.

The provider says that in most cases, the responsibility to print and deliver the P&C policy falls on the part of the agency in the field. But, today more and more insurance carriers are sending e-mails or CD’s full of polices to the agency who, in turn, must then print and mail the materials to the consumer. PolicyBox is designed to enable the agency to start and finish the electronic policy delivery process—with or without carrier involvement—while adding custom components along with its own unique branding. In addition, PolicyBox acts as a single repository for the agency to store all policies off-site in a secure and redundantly backed up location, Aplifi says.