A number of insurers may cringe at study results measuring customer satisfaction across five factors: interaction; policy offerings; billing and payment; price; and claims. According to the J.D. Power and Associates’ 2010 U.S. National Auto Insurance Study released today, overall customer satisfaction, which averaged 777 on a 1,000-point scale, decreased 10 points from 2009 study results.

The study, fielded in February and March, 2010, was based on more than 25,000 responses from auto insurance policyholders.

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