Aviva has launched a social media campaign, “Magic Money,” to raise awareness among younger workers about the importance of making the most of their income with regard to saving for the future.

The company says a series of short film clips were shot on the streets and in the bars of Brighton and London. Magician Pete Hathway uses magic tricks with money as the central theme to bring home the savings message to a generation of workers.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access