Washington — Addressing the eHealth Initiative Annual Conference today, Scott Serota, president and CEO of the Blue Cross and Blue Shield Association (BCBSA), called on Congress and the new administration to support comparative effectiveness research and health information technology to improve healthcare quality, safety and affordability.

"We have a unique opportunity to work together to advance healthcare reform. It will take all stakeholders—consumers, employers, healthcare professionals, policy makers, insurers and others—working together to forge a bold vision and a clear roadmap to achieve the kind of healthcare system we want for future generations,” he says.

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