BOLT Solutions Inc. and Compare.com have partnered with Google Compare on a new auto insurance aggregation website for drivers in California, which is intended to help California drivers benefit from meaningful price comparison, the companies said.

Compare.com and Google Compare work similarly: consumers enter their information once and receive multiple, bindable quotes from several different insurance carriers. Google Compare has partnered with compare.com, which has more than 45 carriers signed in 48 states, to increase the rate of quotes returned.

Bolt, an insurance technology company that offers a multi-channel, multi-carrier software distribution platform, is working with a select set of insurance carriers on connectivity, and to enable carriers to leverage Google effectively and efficiently to reach consumers in the midst of their buying decisions and introduce the quoting process, as well as to facilitate the transition to purchasing auto insurance through this new online channel, or through an agent.

"Consumers have come to trust the Google brand and rely on its history of providing immediate access and keeping processes streamlined and simple. Google's broad distribution reach makes it a natural fit, albeit a distribution channel that is quite different than to what our industry is accustomed," commented Eric Gewirtzman, CEO of Bolt. "We see this move by Google as a tremendous opportunity for carriers to reach out and offer products to a wealth of buyers for which they may not otherwise have access."

Compare.com and Google Compare work similarly: consumers enter their information once and receive multiple, bindable quotes from several different insurance carriers. Google Compare has partnered with compare.com, which has more than 45 carriers signed in 48 states, to increase the rate of quotes returned.

“At compare.com, we focus all our efforts on making shopping for car insurance easier, more transparent and more accurate, with a view to fundamentally change the way Americans access the best possible insurance policy,” said Andrew Rose, compare.com president and CEO. “This partnership will help us in achieving this goal and brings together our insurance expertise and breadth of access to the market with one of the most significant internet brands that leads the way in bringing efficient search to consumers. At compare.com, we have always said we welcome developments that accelerate this changing market dynamic and we’re delighted to partner with Google as a result.”

Google Compare’s entrance to the comparison market signals a landmark shift in the evolution of how American consumers decide to buy car insurance, the companies said. Comparing prices through compare.com takes approximately the same time it takes to get a single quote from a single carrier, but may result in quotes from multiple carriers, offering users more cost-effective options.

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