BOLT Solutions Inc. announced a new distribution program: Bolt Google Connect, which is intended to help insurers minimize the cost and risks associated with participating in Google’s insurance aggregation site. Through the Bolt Platform, insurers now are able to participate in Google Compare and determine how it may fit into their product and distribution strategy, Bolt said.
“Google Compare is a great example of how the insurance industry continues to transform distribution to address changing consumer behavior,” said Tim Attia, Bolt’s EVP of sales and marketing. “Working with Google and our carrier partners, we believe we have designed the optimum opportunity with our Bolt Google Connect for carriers to participate in Google Compare while controlling flow and appetite."
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