San Francisco — Using nationally recognized quality measures, the Performance Profile in the “Find a Provider” section of www.blueshieldca.com is designed to provide easy, online access to quality scores, efficiency indicators and patient satisfaction scores for hospitals, as well as HMO medical groups and independent practice associations (IPA). Blue Shield is the first California health plan to integrate detailed performance measures into an online provider directory, according to the company.

"Consumers are looking online for information to help them evaluate and choose a healthcare provider, but it's sometimes hard to find," says Alan Sokolow, EVP and chief medical officer at Blue Shield of California. "Performance Profile offers useful, quality data that makes it easier for members to choose a hospital or an HMO medical group that fits their specific needs."

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