Social technology may not promise ROI in a conventional business sense, but the benefits can be culturally and logistically inherent, according to a recent report from Celent.
Some insurers, recognizing the value of sharing and openness across very large organizations, are engaging in the adoption of programs seeking a change in culture via communication networks. Based on the experience of these insurers, Celent lists five key benefits of social platforms: timeliness, visibility, discovery, sharing and crossing of boundaries.
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