The Internet has profoundly influenced how insurance products are marketed and sold, and how information is shared between carriers and their customers, both agents and policyholders. In this month's issue, we have an article, "Analytics Drive Online Auto Policy Sales," that examines how 21st Century Group is using Web analytics to help convert consumers who are interested in auto quotes into policyholders.Prior to January, the only way anyone could read this article was to pick up a copy of this issue-we posted some, but not all, of our articles on our Web site. That isn't the case anymore. Not only does our redesigned Web site include all of the articles in this issue, it allows visitors to view all of our articles dating back to 2002, and most of our feature articles dating back to 2001.

What's more, for the first time, visitors to can do a keyword search of our Web site and review all relevant articles on that topic, including our daily news updates. There are several other new features that I'd like to point out. We have four news "portals" for articles on claims, policy administration, customer service and agency management. The portals contain articles written in chronological order on these four key topics, and it is updated on a daily basis.

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