The Internet has profoundly influenced how insurance products are marketed and sold, and how information is shared between carriers and their customers, both agents and policyholders. In this month's issue, we have an article, "Analytics Drive Online Auto Policy Sales," that examines how 21st Century Group is using Web analytics to help convert consumers who are interested in auto quotes into policyholders.Prior to January, the only way anyone could read this article was to pick up a copy of this issue-we posted some, but not all, of our articles on our Web site. That isn't the case anymore. Not only does our redesigned Web site include all of the articles in this issue, it allows visitors to view all of our articles dating back to 2002, and most of our feature articles dating back to 2001.
What's more, for the first time, visitors to www.insurancenetworking.com can do a keyword search of our Web site and review all relevant articles on that topic, including our daily news updates. There are several other new features that I'd like to point out. We have four news "portals" for articles on claims, policy administration, customer service and agency management. The portals contain articles written in chronological order on these four key topics, and it is updated on a daily basis.
We also are archiving all of our Web seminars so that people can see-and hear-all of the content from the events. This not only benefits Web seminar attendees who want to revisit the topics, but also those who are interested in the topics but were unable to attend the event.
We decided to build a more robust Web site because our mission is to be an information resource for the insurance industry. That's why we've added a section for white papers, a list of contact information for the major insurance trade associations, and the opportunity to "Ask Our Experts" a technology-related question.
I invite you to check out our new and improved Web site, and if there's something that you believe would enhance how we share information, just click the "feedback" button on the bottom of the home page and let us know.
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