CIGNA Corp. today announced the appointment of Bertram “Bert” Scott as president of its U.S. commercial markets. 

In this newly created position, Scott will have executive leadership responsibility for the company’s U.S. products; marketing; national accounts; regional, individual, select and senior segments.

Scott brings nearly four decades of success in driving growth for health and financial services businesses. Most recently, he served as EVP and chief institutional development and sales officer of TIAA-CREF.

“Bert is an experienced leader with the skills and passion to deliver for the tens of millions of Americans who depend on CIGNA,” said CIGNA President and CEO David Cordani. “He clearly understands and believes in our approach to health improvement—physical, behavioral and financial. His strategic vision, combined with his ability to deliver strong results and a market-leading customer experience, are just what is needed to help ensure CIGNA leads in our targeted markets and continues to grow in this rapidly changing economic and legislative environment.”

Scott began his career in 1975 with Prudential Insurance Co., where he held a number of health care and group insurance sales and marketing roles of increasing responsibility, attaining the position of VP, managed care in 1994. 

In 1996, he became president and CEO of the Horizon/Mercy Health Plan, a joint Medicaid managed care program between Mercy Health Plan of Pennsylvania and Blue Cross/Blue Shield of New Jersey. Scott joined TIAA-CREF in 2000 as president of its life insurance business, and later served as the company’s EVP for product management and strategy implementation.

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