Columbus Life Picks Cloud-Based POS Solution

Columbus Life Insurance, a provider of retirement, estate planning and advanced business planning services, has selected iGO e-App to automate and streamline business processes for independent producers. iGO is a product of iPipeline, a creator of marketing, selling and processing solutions for insurance carriers, distributors and producers.

“Columbus Life’s decision to partner with iPipeline was based on offering licensed producers access to the new digital world of selling and processing tools, and enhancing how they engage their customers,” says Charlie Wood, senior VP and CMO, Columbus Life. “iGO e-App is our first step in using on-demand solutions to streamline business activities and improve the point-of-sale (POS) experience. Our long-term vision is to provide an electronic platform for conducting business, enabling the sales process from sales presentations and illustrations to final application and underwriting to be faster and more efficient.”