The Web-based design of Kemper's Compete integrated marketing program enables agents to use it from any computer. Once at the site, an agent can choose the prospecting or customer contact campaigns that support their sales objectives, including retention of their most profitable customers.A Kemper agent accesses the Compete program through the Kemper's Auto and Home's agent portal, at www.IFGwork source.com. The agent then views the profiles of the agency's customers on the screen.
Kemper customers are divided into clusters depending on attrition (customer's inclination to change insurance companies) and value (the customer's profitability to the agency). Lists of each type of customer and how many the agent has in each category appear in grids on the screen.
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