Consumers are increasingly reliant on the Internet as a channel to research and learn more about auto insurance, according to a new report from Reston, Va.-based comScore Inc., a global Internet information provider that monitors consumer behavior used in developing marketing, sales and trading strategies.
Two-thirds of all Internet users, as stated in the company's recently released "2008 comScore Online Automobile Insurance Report," and more than 80% of those who have been with their auto insurer less than a year, have used the Internet to find information about auto insurance.
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