New York — This month,
By utilizing the "Jiu-Jitsu Marketing" approach created by CURE's advertising agency, Korey Kay & Partners, CURE is leveraging GEICO's ubiquitous "Big Savings" message by securing billboard locations immediately following the GEICO boards with the message "Bigger Savings."
"When you're being outspent 50-to-1 by a direct competitor, you have to out think them," says Allen Kay, chairman of Korey Kay & Partners. So far, the concept is working, according to the ad agency. Call volume and quotes emanating from the area have been up since the new billboards have been posted.
Source: PR Newswire