New York — This month, CURE Auto Insurance, Princeton, N.J., is putting some of GEICO's enormous ad budget to its own use.
By utilizing the "Jiu-Jitsu Marketing" approach created by CURE's advertising agency, Korey Kay & Partners, CURE is leveraging GEICO's ubiquitous "Big Savings" message by securing billboard locations immediately following the GEICO boards with the message "Bigger Savings."
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access