Just as the Internet reached its one-billionth user last year, recent consumer research indicates that online transaction failures can have a huge detrimental effect on businesses.The vast majority of consumers (89%) say they experience problems when conducting online transactions, and 41% of all online shoppers say they'll turn to a competitor, either online (27%) or offline (14%), when that happens.
This information comes from a Harris Interactive survey commissioned by TeaLeaf Technology, a San Francisco-based provider of online customer experience management software.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access