Although the insurance industry remains mired in a soft market, it can at least take solace in the fact that it retains the esteem of its customers relative to other sectors of the financial services industry.

New research from Forrester confirms this, with insurers making up 14 of the top 17 firms listed in the report, “Customer Advocacy 2011: How Customers Rate U.S. Banks, Investment Firms, and Insurers.”

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