Top executives at large enterprises expect to bring on more data-minded leaders in the near future, though CEOs could use some guidance on aligning the role data and digital goals with their overall business strategy, according to a new market report from Gartner Research.
In its report, entitled “CEO and Senior Executive Survey 2013: As Uncertainty Recedes, the Digital Future Emerges,” Gartner assessed the answers on data and digital plans in queries of nearly 400 senior business leaders from businesses registering more than $250 million in annual revenue.
By a four-to-one ratio, these large enterprises plan to increase IT investment in various ways this year rather than cut it. Further out, more data-minded executives will be joining the C-suite, according to Gartner. The report found that 19 percent of business leaders anticipate bringing on or promoting a Chief Digital Officer by 2014, and 17 percent expect to have a defined Chief Data Officer role.
Less obvious are the responses from senior business leaders when it came to their digital strategy. Fifty-two percent reported that they “think” they have a digital strategy. While viewing this leadership viewpoint as a positive start, Gartner recommended that CEOs and leadership must “crystallize” what having a digital strategy means through executive subgroups and connection with the broader business roadmap.
In a release accompanying the report, Gartner VP Mark Raskino said business leadership stands to gain in the near term by “investing bravely and deeply” in their IT capabilities.
"After more than a decade of modest investment and sorting out the basics, it's time to think ahead. Business leaders tell us they recognize the need to invest in e-commerce, mobile, cloud, social and other major technology categories, and the capabilities they enable. That can't be done from within existing IT budgets alone," Raskino said.
To register for a May 7 Web seminar on the report, click here.
This story originally appeared at Information Management.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access