Insurance and financial services companies don't produce shiny new cars for their customers to drive away-or big-screen TVs for their customers to take home and show off to the neighbors. Essentially, they sell agreements-promises described in documents that they deliver to their customers-traditionally in paper form, but more and more in electronic versions.Ameritas Acacia Cos., a diversified insurance and financial services firm comprising Ameritas Life, Acacia Life and their affiliates, is one such company. "The end product we produce for the customer is a document," says Kirk Dietrich, document composition analyst at the Lincoln, Neb.-based firm.

Realizing that a high-quality appearance and electronic availability of its documents is essential to customer service, the company in 2002 implemented document composition software that has vastly improved the "look and feel" of its documents.

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