Web a Main Source for Auto QuotesKeynote Systems Inc., a San Mateo, Calif.-based Internet competitive intelligence firm, reports that the Web is a primary resource for auto insurance consumers, with 87% visiting sites to obtain a quote and 58% willing to purchase auto insurance online. The results of two companion studies in a Keynote report indicate that auto insurance Web sites that provide comparative quote information and in-depth research have a significant advantage over competitors.
NAIC Improves Web Site, Adds Online Fraud Reporting
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