Generation X and Y adults are more willing to purchase insurance from resources other than agents, according to a study released by Vertis, a Baltimore-based provider of targeted advertising, media and marketing services. The study, titled Customer Focus 2004: Insurance, reveals that Generation X (ages 28 - 39) adults are 10% more likely than the average adult to purchase life insurance and 7% more likely to purchase dental insurance through channels other than the insurance agent. The trend continues among Generation Y (ages 18 - 27) adults in their purchases of both health and dental insurance. The study shows that these adults are 7% more likely than the average adult to purchase health insurance and 8% more likely to purchase dental insurance without the use of an agent.

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