The program:Hibernian, a large insurer based in Dublin, Ireland, developed an innovative auto insurance program called Ignition, which enables inexperienced drivers to receive premium discounts by successfully completing an advanced driving course.
Because wireless text messaging is so popular in the European market, Hibernian added a text messaging response option to its Ignition radio and newspaper ad campaign.
Inquiries to ads increased by 89%, the conversion rate increased by 19%, and conversion costs fell by 34%.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access