New York-based Empire Blue Cross Blue Shield received the Best Health Care Integrated Advertising Campaign Award in the Web Marketing Association's 2003 Internet Advertising Competition Awards. The award honors excellence in online advertising and recognizes individuals and organizations responsible for the best in Internet marketing. Empire's Broker Usage Incentive Campaign used direct mail, Web pages, e-mail and sales support channels to encourage Empire brokers who serve the small group market to begin using the broker-specific functionality on the www.empireblue.com site. Brokers use this Web site to create, review, prepare, compare and e-mail quotes, create and review proposals, and enroll groups online. Results showed that more than 40% of the usage generated throughout the year occurred during the campaign, which took place in the fall of 2002.
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By collaborating, cybersecurity professionals and insurance providers can share insights, best practices, and trends in cyberthreats, creating a more secure environment for all.
6h agoKnowBe4 -
The insurtech development program, seeing frequent participation from Americas-based startups, dedicates latest cohort to regional entries.
7h ago -
AI has great risks for underwriters but also great potential benefits, according to Randy Paez, chief financial officer of Ambac. Paez spoke with Digital Insurance about how to leverage data and integrate AI into insurance operations.
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The top five insurance companies have an average P&C market share of 6.50% as of December 31, 2023.
April 23 -
Lloyd's appointed Dawn Miller as chief commercial officer, and CEO of Lloyd's Americas; plus more career moves.
April 22 -
Greater exposure to climate risks is driving an increase in insurance premiums and decrease in insurance availability.
April 22