EMPLOYERS Enhances Agent Marketing Toolbox

In an effort to provide increased functionality and 24/7 access to workers’ compensation information and customizable marketing materials for independent insurance agents, EMPLOYERS enhanced its online Agent Marketing Toolbox. The enhanced version is designed to simplify agent-carrier workflows and streamline marketing processes by enabling appointed agents to produce digital and printed co-branded and customizable flyers, brochures and direct marketing campaigns.

EMPLOYERS launched its original online Agent Marketing Toolbox in 2009, and more than 1,000 EMPLOYERS’ appointed agents have created accounts and used the tools to reach and service large volumes of small business accounts. The company says the enhanced version complements its automated underwriting system, and knowledgeable, responsive underwriters, loss-control experts and claim specialists, all of which are focused on streamlining processes for valued appointed agents.

“With strong adoption since our initial Agent Marketing Toolbox launch, we have received very positive feedback from agents who helped us test the latest version,” said Ty Vukelich, VP of marketing, EMPLOYERS. “Providing our appointed agents with the tools and resources that help them boost their account service and marketing activities is a priority for us, so we’re pleased to offer increased functionality and improved navigation with this latest release.”

Appointed agents can click here and follow the instructions to create an account.