In terms of true adoption and returns, enterprise social networking seems well behind its counterpart trends of mobile BI, cloud and advanced analytics. According to a new Gartner Research market assessment, only 20 percent of social business efforts will bring about their intended benefits over the next three years.

This comes at a time when enterprise social networks and collaboration tools will become vital to business communication, as strategic plans for adoption of social capabilities come to light, the research firm stated. The prime culprits of this deficit in success are leadership inexperience with enterprise social and intentions of rolling out internal social and collaboration efforts like any other tech deployment, said Carol Rozwell, VP and distinguished analyst at Gartner.

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